Data & Privacy

eh777 Privacy Policy – How We Protect Your Data

Your privacy matters to us. This Privacy Policy explains exactly what personal information eh777 collects when you use the platform, how we use it, who we share it with and what rights you have over your own data.

Last Updated: June 2026
Our Privacy Commitments

Six Things We Are Committed to on Data Privacy

Before you read the full policy, here is a plain-language summary of the most important privacy commitments eh777 makes to every user on the platform.

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Your Data is Encrypted

All data transmitted between your device and eh777 servers is encrypted using industry-standard TLS protocols. Your password is stored using one-way hashing and is never accessible in plain text to any member of our team.

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We Do Not Sell Your Data

eh777 does not sell, rent or trade your personal data to third-party advertisers or data brokers. Your information is used only for operating your account, processing your PKR payments and keeping the platform secure.

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You Know What We Collect

This policy lists every category of data we collect and the specific reason for collecting it. There are no hidden data collection practices. What you see in this policy is what we do.

You Can Request Your Data

You have the right to request a copy of the personal data eh777 holds about you at any time. You may also request corrections to inaccurate data or ask us to delete your account data in circumstances set out in this policy.

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Payment Data is Handled Securely

Your JazzCash, Easypaisa and bank details are processed through secure payment systems. eh777 does not store your full payment credentials on its own servers. PKR transaction records are maintained only as required for account and financial records.

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Marketing is Optional

We will only send you promotional communications if you have opted in to receive them. You can unsubscribe from marketing messages at any time through your account settings or by contacting support. Operational account messages are separate and cannot be opted out of while your account is active.

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This Policy Applies to All eh777 Users

By registering an account or using the eh777 platform in any capacity – including the website, Android app or any associated services – you confirm that you have read and understood this Privacy Policy. This policy forms part of our Terms and Conditions.

1Who We Are

eh777 operates an online entertainment platform available at eh777.win, offering Sports Betting, Cricket and PSL markets, Slots, Fish Games, Bingo and related gaming services to adult users. In this Privacy Policy, "eh777", "we", "us" and "our" refer to the platform operator responsible for processing your personal data.

We are the data controller for all personal information collected through the eh777 platform, website and Android application. This means we determine what data is collected, why it is collected and how it is used. If you have any questions about data processing on eh777, the contact details in Section 13 of this policy are the right place to start.

This Privacy Policy applies to all users of eh777 regardless of their location, though it is specifically written with Pakistani users in mind and reflects the data practices relevant to the services provided in Pakistan, including PKR payment processing and local identity verification requirements.

2What Data We Collect

eh777 collects different categories of personal data depending on how you interact with the platform. Below is a clear breakdown of what we collect and why.

Data Category Examples When Collected
Account Information Mobile number, username, password (hashed), date of birth During registration
Identity Verification (KYC) CNIC number, CNIC copy, selfie or biometric confirmation During KYC process
Payment Details JazzCash number, Easypaisa number, bank account details, transaction history During deposit/withdrawal
Device and Technical Data IP address, device type, operating system, browser type, app version Automatically on access
Usage Data Games played, bets placed, session duration, pages visited During platform use
Communications Support chat logs, emails, complaint records When you contact us
Location Data General location derived from IP address Automatically on access

We do not collect sensitive personal data beyond what is necessary for identity verification (CNIC), fraud prevention and regulatory compliance. We do not collect biometric data beyond what is strictly required for KYC where mandated.

3How We Use Your Data

The data we collect is used only for defined purposes. We do not use your personal data for any purpose that is incompatible with the reason it was originally collected. The primary uses of your data are as follows:

  • Account Management: Creating and maintaining your eh777 account, processing login requests and managing account settings and preferences.
  • Payment Processing: Processing PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, Bank Transfer and other supported methods, and maintaining transaction records.
  • Identity Verification: Verifying your age and identity as required for responsible gaming compliance and to prevent underage access to the platform.
  • Fraud Prevention and Security: Detecting and preventing fraudulent activity, account sharing, bonus abuse and other prohibited conduct as defined in our Terms and Conditions.
  • Platform Improvement: Analysing how users interact with the platform to improve features, fix bugs and optimise the experience for mobile users in Pakistan.
  • Customer Support: Responding to your queries, complaints and account issues via our support channels.
  • Responsible Gaming: Monitoring account activity to identify patterns that may suggest problem gambling behaviour and offering relevant tools and resources.
  • Marketing Communications: Sending promotional offers and platform updates only to users who have opted in. You can withdraw consent at any time.
We Use the Minimum Data Necessary

eh777 applies a data minimisation approach. We only collect and process the data that is genuinely necessary for the specific purpose at hand. We regularly review our data practices to ensure we are not holding more data than we actually need.

4Legal Basis for Processing

eh777 processes your personal data on the following legal grounds, depending on the nature of the processing activity:

  • Contractual Necessity: Processing your account data, payment details and betting activity is necessary to fulfil the contract between you and eh777 when you register and use the platform.
  • Legitimate Interests: Fraud detection, security monitoring and platform improvement are carried out on the basis of our legitimate interest in operating a secure and reliable platform for all users.
  • Legal Obligation: Identity verification and transaction record-keeping may be required to comply with applicable anti-money laundering and financial compliance obligations.
  • Consent: Marketing communications and non-essential cookies are processed only on the basis of your explicit opt-in consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5Payment Data

All financial transactions on eh777 are conducted in Pakistani Rupees (PKR). When you make a deposit or withdrawal using JazzCash, Easypaisa, Raast, Bank Transfer, a debit or credit card or another supported mobile wallet, the payment details you provide are processed through secure payment infrastructure.

eh777 does not store your full payment credentials on its own servers. Payment card numbers and mobile wallet PINs are never stored in plain text. Where payment data is retained, it is limited to what is necessary for transaction records, dispute resolution and fraud prevention – for example, a masked account number or transaction reference.

Your PKR transaction history within the platform is stored for account management purposes and to allow you to review your deposit and withdrawal records from within the account dashboard. This history is also used to process withdrawal requests correctly and to investigate any payment disputes you may raise.

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Payment Security

All payment-related data in transit is protected by TLS encryption. eh777 works only with payment processors that operate appropriate data security standards. If you suspect an unauthorised transaction on your account, contact support immediately.

6Cookies and Tracking

eh777 uses cookies and similar tracking technologies on the website and within the platform to support core functionality, improve user experience and, where you have consented, to deliver relevant promotional content.

  • Essential Cookies: Required for the platform to function – including keeping you logged in, maintaining your session and remembering your language and currency preferences. These cannot be disabled without affecting platform functionality.
  • Analytics Cookies: Used to understand how users navigate the platform, which features are most used and where technical issues occur. Analytics data is aggregated and does not identify you personally.
  • Preference Cookies: Remember your settings and preferences across sessions, such as your default deposit method or notification preferences.
  • Marketing Cookies: Used only if you have opted in to promotional communications. These help us deliver relevant bonus offers and platform updates. You can withdraw consent through your account settings at any time.

You can manage your cookie preferences through your browser settings or through the cookie preferences panel within the platform. Note that disabling essential cookies will prevent some features from working correctly.

7Data Sharing

eh777 does not sell, rent or trade your personal data to third parties. We share your data only in the limited circumstances described below, and only to the extent necessary for each specific purpose.

  • Payment Processors: Your payment details are shared with the relevant payment service providers – such as JazzCash, Easypaisa, Raast or bank partners – solely for the purpose of processing your PKR transactions.
  • Identity Verification Providers: During the KYC process, your CNIC and verification documents may be processed by a third-party identity verification service operating under strict data security and confidentiality obligations.
  • Technology and Infrastructure Providers: We use third-party providers for hosting, cloud infrastructure and platform technology. These providers process data only on our instructions and are contractually bound to maintain appropriate security standards.
  • Fraud Prevention Services: We may share account or transaction data with fraud detection partners to identify and prevent financial crime, account manipulation and prohibited conduct as defined in our Terms.
  • Legal and Regulatory Compliance: Where required by law or by a valid legal process, we may disclose personal data to law enforcement, regulatory authorities or other bodies as obligated. We will notify you of such disclosure where legally permitted to do so.
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Third-Party Providers Are Bound by Confidentiality

Every third-party service provider that processes data on behalf of eh777 is required to operate under a data processing agreement that restricts use of your data strictly to the agreed purpose and requires them to maintain appropriate technical and organisational security measures.

8Data Retention

eh777 retains your personal data only for as long as it is necessary for the purposes for which it was collected, or as required to comply with applicable legal and financial record-keeping obligations.

  • Active Account Data: Retained for the full duration of your account being active on the platform, plus a defined period after account closure.
  • Transaction Records: PKR deposit, withdrawal and betting transaction records are retained for a minimum period following the transaction date for financial compliance and dispute resolution purposes.
  • KYC Documents: Identity verification documents including CNIC copies are retained for the period required by our compliance obligations. After this period, documents are securely deleted.
  • Support Communications: Chat logs and email correspondence with our support team are retained for a reasonable period to allow us to review the history of any ongoing issue and to train and quality-check our support team.
  • Marketing Data: If you withdraw consent for marketing, your data is removed from our marketing lists promptly. Removal from marketing lists does not affect retention of other account data.

When data is no longer required and the retention period has passed, it is securely deleted or anonymised so that it can no longer be linked back to you as an individual.

9Your Rights

As a user of the eh777 platform, you have a number of rights over your personal data. These rights can be exercised by contacting our support team using the details in Section 13. We will respond to all valid requests within a reasonable timeframe.

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Right to Access

You can request a copy of all personal data that eh777 holds about you, along with information about how it is being used.

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Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it.

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Right to Erasure

In certain circumstances, you may request that we delete your personal data. This right is subject to any overriding legal retention obligations.

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Right to Restrict Processing

You may ask us to restrict the processing of your data in specific circumstances, such as while a query about its accuracy is being resolved.

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Right to Data Portability

Where technically feasible, you may request that we provide your personal data in a structured, commonly used format so you can transfer it.

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Right to Object

You have the right to object to processing carried out on the basis of legitimate interests, including profiling for marketing purposes.

To exercise any of these rights, contact our support team with your account details and a clear description of your request. We may need to verify your identity before processing a data rights request to ensure we are responding to the correct account holder.

10Account Security

eh777 implements a range of technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. These include encrypted data storage, access controls that limit who within our organisation can access personal data, and regular security reviews of our platform infrastructure.

While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. You also have an important role to play in keeping your account secure. Use a strong, unique password for your eh777 account, do not share your login credentials with anyone and contact support immediately if you suspect your account has been compromised.

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Phishing Awareness

Be cautious of messages or calls claiming to be from eh777 that ask for your password, OTP or payment details. Our support team will never ask for your password. If you receive a suspicious communication, do not engage and report it to us immediately.

11Children's Privacy

eh777 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires users to confirm that they are 18 or older, and age verification is conducted as part of the KYC process.

If we become aware that a user account belongs to a person under 18, we will immediately suspend the account, delete the associated personal data where possible, and handle any balance in the account in accordance with our Terms and Conditions. If you are a parent or guardian and believe that a minor has registered on eh777, please contact us immediately using the details in Section 13.

12Changes to This Policy

eh777 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, platform features or applicable requirements. When we make material changes to this policy, we will notify registered users via their registered mobile number or through an in-platform notification before the changes take effect.

The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this policy periodically. Continued use of the eh777 platform after a revised Privacy Policy has taken effect constitutes your acceptance of the updated policy. If you do not agree with any changes, you should close your account before they take effect.

13Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights, or wish to raise a concern about how eh777 handles your personal data, please get in touch with our support team. We aim to respond to all privacy-related enquiries promptly and take all data concerns seriously.

You can reach us through the in-platform support ticket system, which provides a tracked reference number for your query, or via the contact details below. For data rights requests specifically, please include your full name, registered mobile number and a clear description of your request so we can verify your identity and process your request efficiently.

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Privacy and Data Enquiries

Email: [email protected]  |  General Support: [email protected]
For data rights requests, use the in-platform support ticket system for a tracked reference number and faster response.

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Your Data is Safe – Create Your eh777 Account Today

Register in under three minutes. Deposit PKR via JazzCash or Easypaisa and start betting on Cricket, PSL, T20 and more. We handle your data responsibly – adults aged 18 and above only.

Data Encrypted No Data Selling PKR Payments JazzCash & Easypaisa 18+ Only

Play Responsibly. eh777 is strictly for adults aged 18 and above. Set a PKR budget before you play and never wager more than you can comfortably afford to lose. Deposit limits and self-exclusion tools are available in your account settings. Visit our Responsible Gaming page for guidance and support resources.